Wines From the Vineyards of Bordeaux Make The Best Wine Investments
Wine Investment - Dos and Don’ts...

Do deal with reputable, long established merchants and brokers. Research the background of any company you want to work with. The website lists all the dodgy companies you should avoid dealing with.

Do store your wine within your own account at an independent bonded warehouse.

Do be cautious of fake wines circulating in the global market (for obvious reasons).

Do research the provenance of wines you are considering to invest in.

Do not agree to any up-front commission fees charging up to 25 percent.

Do not deal with so-called “specialist wine investment companies” that have not been around awhile or do not have a proven track record

Do develop a good relationship with your merchant and/or specialist wine investment company, as you will you get better advice and preferential treatment.

Do compare prices, as the spread between merchants' prices for the same wine varies enormously despite the Internet providing buyers with greater transparency. Use websites like and

Do check the provenance and condition of the wine before you buy it.

Do make sure your wine is stored correctly, with conditions allowing perfect maturation.

Do try to buy at least three to five cases per chateaux, as larger quantities are always more appealing to trade buyers.

Do keep the wine in bond with a reputable professional storage company or wine merchant. Make sure that your wine is kept separate from merchants stock and isclearly identified as your own. Make sure that your wine is insured to its fullmarket value.

Do not expect quick returns. Some wines may quickly increase in value, but as wine prices do not usually rise linearly it is important to understand there peaks in meadows in this market.

Do not be fooled by marketing hype. The media loves drama, and grossly overstated wine investing’s potential by appealing to the a few select bottles’ rapid appreciation. A classic example is the 1982 Le Pinwhich which rose from £350 a case to over £30,000. This wine is rare, extremely difficult to obtain, and not representative of the market as a whole.

Do not buy wines simply because you like to drink them, as the market does not care what your personal tastes are. Drinking wines are not necessarily good financial investments.

Do not buy wine en primeur from a new merchant. If the merchant goes bankrupt you’re left with nothing.

Do not try to sell split or opened cases. Only perfect, full dozen bottles in their original wooden case hold their value.

Do not trust the merchants, as they are in the business of selling wine and will say what is necessary to do so. They will never be completely honest about the drawbacks to their wares and will always focus on the positive aspects of any given vintage they sell. Even non-profit organizations like The Wine Society have come up in front of the cross-hairs for not being completely honest.

Do take the advice of just one critic. Critics are often in disagreement, so don’t confuse yourself listening to all of them. Follow someone like Robert Parker, James Suckling, or Clive Coates as they are experts in their field. Stick with one, as they have developed what is known as “palate calibration,” namely a taste for a specific type of wine. Use their notes as a guide and forget the rest.

Do be aware of the speculation that vignerons make special barrels targeted for critic tasting.

Do not believe everything that occurs during the Bordeaux Spring tasting as it cannot completely be trusted.